“After
you have completed the activity, enter a blog post reflecting on your process,
what you learned from this activity, and any connections you have made to the
readings.”
WoW! I believed
I watched the advertisement video I choosed about 100 times. Okay, 100 might be over exaggerating the
times watched - but I did review it many times as I was going over the
deconstructing an alcohol advertisement steps.
In each step there were particulars that where brought to my attention
that if I was to deconstruct on my own – I probably would not have thought
about it.
Within step 1 – make observations. The focus observation for me was the bullet
about taking note of the lighting. This observation
had me researching into different types of lights used during filming.
Within step 2 – determine the purpose of the AD. I
know all advertisements have a targeted audience but the bullets about
demographics were interesting to me. I
found myself reviewing the ad looking for the different types of races and ethnicity in ad.
Within step 3 – determine the assumptions the ad
makes & the message it sends. With
all products the ad is selling their product but the bullet about gender and
sexuality had me looking to see if LBGT community was being depicted in the
advertisement.
Within step 4 – consider the possible consequences
of these messages. This was interesting
because just like the old saying “too much of anything” is not good for
you. This goes for alcohol and I’m sure
we all know this but in my advertisement ad it portrait an environment where
alcohol if drank responsibly can be enjoyable.
In conclusion, this was an awesome project! Before I started, I assumed this would be pretty simple to deconstruct an ad but once I starting reviewing the ad based
on the deconstructing guidelines, I started looking at the assignment differently
because it opened by mind up to the particulars I wasn’t thinking about. Over
the past couple of days I’ve found myself deconstructing TV commercials/ads!
Reference:
Alcohol AD: https://www.youtube.com/watch?v=YkZWfWKZZtk
Hi Derek. The lighting was one of things that gave me the most difficulty with this project. I was not really sure how to describe the lighting in my video. I agree that some of the questions make you delve further into what an ad is trying to convey. I really believe that there is a hidden language in ads, as expressed by Marshall McLuhan (Wolfe, 2011).
ReplyDeleteWolfe, T. (February 2011). Marshall McLuhan speaks centennial 2011. Retrieved
from www2.marshallmcluhanspeaks.com. "Introduction"